The internet is becoming a more and more popular source of information, entertainment, and communication.
As such, South African web designers must stay up-to-date on the latest trends to create attractive and modern websites that draw in visitors.
According to research conducted by Adobe, 59% of people prefer browsing ‘beautiful and well-designed’ sites to basic ones.
That means basic designs won’t cut it anymore.
In this article, we will explore the 7 most current web design trends for South Africa.
Table of Contents
Trend 1: Mobile-Friendly Design
The first trend in South African web design is a focus on mobile-friendly design.
This means that websites are designed with the mobile user in mind, rather than just for desktop users.
Companies must consider how their site will look and function on smaller devices, as nearly 39% of web users are accessing sites from their phones or tablets.
It’s essential to create a responsive website to easily accommodate different screen sizes and resolutions without compromising content or performance.
Additionally, developers should use intuitive navigation techniques such as hamburger menus and card-based layouts to ensure that visitors can quickly find what they’re looking for, regardless of device type.
Trend 2: Responsive Web Design
Responsive web design is the second trend in South Africa’s latest web design trends.
This involves creating websites that can adjust and adapt to any device, including desktop computers, tablets, and mobile phones.
Responsive web design ensures that users have a smooth experience regardless of how they access a website.
As most mobile users expect a website to load in three seconds or less (according to Web Performance Guru), ensuring your website is responsive and optimized for mobile devices should be a priority for all businesses in South Africa.
Responsive designs also help ensure that no matter what device someone uses to access your website, it will look great every time.
This can lead to higher engagement rates and improved overall user experience, which can help boost conversions on your site.
Trend 3: Minimalism
Minimalism has become a popular web design trend for South African businesses.
After all, less is more?… or is it?
Minimalism allows websites to present users with a clean and modern aesthetic by focusing only on the most necessary design elements.
It gives web users an easily navigable experience free from any visual distractions.
A minimalist website is composed of simple shapes, lines and forms that make it easy for viewers to focus their attention on the main goal or idea of the webpage.
This design also helps enhance user engagement by providing them with clear pathways to navigate through the different sections of a website quickly and efficiently.
And thanks to its simplistic nature, minimalistic web designs can be easily adapted to cross-platforms like mobile devices and tablets without losing any vital information or usability features in its transition.
Trend 4: Single-Page Websites
Single page websites (also known as one-page websites) are becoming increasingly popular in South Africa.
Single-page designs focus on keeping all the content within one web page, making it easy for users to access and navigate.
This type of website is great for businesses with a simple product or service they want to showcase, as it allows customers to quickly view what they need without having to scroll through multiple pages.
They also engage visitors because they can easily access all the necessary information.
Not to mention, single page websites can load faster than traditional multi-page sites due to their simplified design and fewer elements.
Trend 5: Unique Typography
Typography is a crucial part of web design and a trend that can’t be ignored.
This trend utilises unusual fonts and layouts to create a look that stands out from the crowd, which goes a long way to ensure your website or app looks professional and modern while still being memorable for users.
A mobile-friendly website is especially important for this trend since around ¾ of users are more likely to return to a website if it’s mobile-friendly.
Unique typography must also be carefully considered for it to work on desktop and mobile devices without compromising usability or readability.
When used correctly, you can easily add a touch of personality to your website or app while helping it stand out from its competitors.
Trend 6: Contrasting Color Scheme
According to PR Newswire, 39% of web users are drawn to color more than any other visual element when visiting websites.
That’s where this design comes in handy.
It can help your website in South Africa stand out from the competitors and draw visitors’ attention.
Contrasting colours create a visually striking website design by combining complementary shades of purple, blue, yellow and green.
For example, small business sites could use a deep purple background with bright yellow accents for the buttons and other elements.
The use of contrasting colors helps to create an eye-catching website that will encourage potential customers to take action – such as making a purchase or signing up for a newsletter – which is something 7 out of 10 small business websites don’t include on their pages.
Contrasting color schemes also make navigation easier since they help users distinguish different sections on the page more clearly.
Trend 7: Video and Animations
Another latest web design trend for South Africa is video and animation.
With the rise of mobile device usage, video and animation are becoming increasingly important in capturing attention and engaging audiences.
In 2021, 54.8% of internet traffic came from mobile devices, meaning businesses must ensure their online content is optimized for mobile screens to keep up with the competition.
Video and animations can convey complex information in an easy-to-understand format, engage viewers, and make websites more memorable.
At the same time, videos can be used on social media platforms such as Facebook or Instagram to drive potential customers to a website’s landing page or the product page.
Animations can also be used on websites or applications to create interactive experiences that captivate users while they navigate through a webpage or app.
When it comes to web design, South African businesses must stay on top of the latest trends if they want to remain competitive.
It takes only 0.05 seconds for users to form an opinion about your website, so you must create a visually appealing space for them to explore and interact with your brand.
Furthermore, a well-designed website will help create trust with potential customers and remind existing ones that you are actively thinking about their user experience.
In conclusion, web design is critical to any business’s online presence in South Africa.
Utilizing the 7 latest trends we have discussed can help you stand out from the competition and ensure that your website creates positive impressions with its visitors.
With strategic planning and attention to detail, businesses can launch websites that exceed their customers’ expectations while providing a positive user experience.