Whenever we think of content marketing, we always come across blog and vlog similarities. They both have a similar strategy for forming high-quality content.
However, there is a clear distinction between the two in their way of monetization and in their manner of content delivery.
In this post, we will discuss the following in relation to blog and vlog similarities:
- Blog : A Digital Diary
- Vlog: A Digital Video Diary
- Blog Vs Vlog Differences
- Blogs and Vlogs market preferences
- Blogs and Vlogs Side by Side Comparisons
Let’s begin.
Table of Contents
#1. Blog: A Digital Diary
A blog is an abbreviation of a weblog. It is often interpreted as an acronym for weblog. Borrowing a definition from Wikipedia, a blog is defined as a form of a web application that resembles writing (which is loaded as posts) on a public web page.
This site can usually be accessed by all internet users according to the topic and purpose of the blog user.
In a more formal definition, a blog is a website that contains content in reverse chronological order and consists of posts.
Traditionally, blogs were published as text-based content. In the modern world, it is a site for publishing already created video and audio-based content.
Since blogging is a must do in the current trend, here are the top 5 importance of blogging:
- It fosters a good relationship and trust
- It increases the traffic to a particular website.
- It helps in improving the SEO of the website
- It is the most cost-effective mode of brand promotion.
- It also connects commercial life to personal life through various social media.
Here are a few of the highly rated Blogs:
- Personal Blogs
- Business Blogs
- Lifestyle Blogs
- News Blogs
- Professional Blogs
- Niche Blogs
- Travel Blogs
To get started with blogging, all you need is a domain name and a hosting plan with a blogging platform installed.
#2. Vlog: A Digital Video Diary
A Vlog is the short form of a video blog or in other words, a video log. Instead of writing in your blog post, you will take a video about it and publish it on Youtube, Vimeo, or any other social media platforms.
It is important to note that Vlogging is much more intense than blogging. You will be needed to come up with a script, record your content, and edit it before publishing it on your Youtube channel or your other social media platforms.
All this will require you to have skills in editing and recording videos in order to ensure a high-quality content output.
Vlog is more demanding than a blog since you will incur more costs in starting and publishing your content online.
Below is a list of the most popular Vlogs:
- Travel Vlogs
- Culture Vlogs
- Lifestyle Vlogs
- Business Vlogs
- Product/content Review Vlogs
#3. Blog Vs Vlog: Differences
With both Blog and Vlog being the best platforms to help in monetizing your content, it might prove to be difficult to choose one over the other. The key here is choosing the right one for your audience.
The biggest reason to have a blog over having a vlog is that many people still prefer reading over watching content.
Blogs are faster, cheaper, and way easier to create on a number of self hosted blog platforms. All you need to do is write rather than get in a video, edit it, upload it, and all the technical processes that come with video production.
Blogs are also a lot easier and a lot cheaper to outsource if you decide that you want to have someone else do the writing for you rather than have someone do the video for you.
Another huge benefit to a blog is that it still has a little bit more search engine optimization power when it comes to ranking on google.
About the Vlogs, just like reading content, some people prefer watching content. It has a much higher barrier to entry. This means that it is going to separate you from the competition a lot quicker compared to Blogs.
It takes a lot more time, money, and a lot more energy to produce a video than it does to produce a blog.
Another benefit of the vlog over the blog is that it can be turned into a blog. With the video, you can transcribe it and get the written text and get audio for a podcast. This means you have more flexibility and creativity available.
Vlogs capture attention a little bit longer than Blogs. This is because people are more likely to watch through more of the video than they may necessarily read through an article.
Just like the blog has more SEO benefits on google, the Vlog has more SEO benefits on Youtube obviously.
#4. Blogs Vs Vlogs: market preferences
The first thing to do when you are trying to decide between a blog and a vlog is market research. This way you will find out what your competitors are doing and what your audience likes to consume.
For example; are there many blogs? Meaning your audience may prefer reading content or are there many vlogs? Indicating that your audience may like to watch a lot more of your content.
In the end, it is important to make sure that your content channel serves your audiences adequately.
#5. Blogs and Vlogs Side by Side Comparisons
Establish Audiences on Multiple Platforms
Both Blogs and Vlogs can be used to drive your point home. This is done by embedding a Vlog on written content through social media platforms like; Instagram, Twitter, and Facebook as well.
Higher chance of going Viral
Doing a Vlog and a blog together improves the chances of your content going viral. This is the desire of every content creator.
Complementing
Both blogs and Vlogs complement each other to improve their market outreach. This is done to promote an online presence
Traffic
Both Blogs and Vlogs drive traffic by publishing high-quality content on a consistent basis.
Internet connectivity
Blogs and vlogs both require an internet connection to function. This means that you will need a stable connection to the internet in order to produce a high-quality vlog/blog that stands out.
Monetization platforms
Both blogs and vlogs are started with the goal of earning money after publishing. This calls for an investment in producing quality blogs/vlogs in order to earn big in the end.
Authority
Blogs and Vlogs have authority over their desired audiences. This comes as a result of creating content that targets specific people in need of it.
Entertainment
Through writing and video creation skills, a blog/vlog can serve as entertainment to the intended audience.
IN CONCLUSION
With the detailed blog and vlog similarities highlighted, It doesn’t really matter if I suggest that you go out there and create a Vlog if you hate being on camera.
The opposite can also be true. If I suggest you start a blog and you hate writing, obviously that’s going to be a bad choice.
You need to choose a media option that you are completely comfortable with. Therefore, you will use it and be consistent with it because in the end, that is the most important thing to do.