India English
Kenya English
United Kingdom English
South Africa English
Nigeria English
United States English
United States Español
Indonesia English
Bangladesh English
Egypt العربية
Tanzania English
Ethiopia English
Uganda English
Congo - Kinshasa English
Ghana English
Côte d’Ivoire English
Zambia English
Cameroon English
Rwanda English
Germany Deutsch
France Français
Spain Català
Spain Español
Italy Italiano
Russia Русский
Japan English
Brazil Português
Brazil Português
Mexico Español
Philippines English
Pakistan English
Turkey Türkçe
Vietnam English
Thailand English
South Korea English
Australia English
China 中文
Somalia English
Netherlands Nederlands

Shop ’til you Drop: The Top 5 eCommerce Websites in South Africa

In a country with a growing economy and a high rate of internet penetration, online shopping is booming in South Africa. 

The top eCommerce sites in the country are attracting millions of visitors and generating billions of rands in sales. 

In this guide, we will reveal the biggest and best eCommerce websites in South Africa. 

Why shop online in South Africa? 

Although brick-and-mortar stores will always have a place in our hearts, there’s no denying that shopping online has its perks. 

For starters, you can shop from the comfort of your own home (in your PJs, no less!) and you don’t have to deal with pesky salespeople trying to push products on you.

Another advantage of shopping online in South Africa is that you can take your time to compare prices and find the best deals

You can also read product reviews before making a purchase, which is something you can’t do in a physical store. 

And if you are not happy with a purchase, most online retailers have hassle-free return policies.

So next time you are in need of some new clothes or home decor, why not try out one of South Africa’s top eCommerce websites?

The disadvantages of shopping online 

Though shopping online has many advantages, there are also some disadvantages to be aware of. 

One downside to shopping online is that you can’t try on the clothing or test out the products before you buy them. This can be a problem if you are not sure about a product’s size, quality, or if it will work for you. 

Another disadvantage to shopping online is that it can be easy to get carried away and spend too much money. 

I agree, it is easy to click ‘Add to Cart’ without really thinking about how much money you’re spending. 

Finally, another disadvantage of shopping online in South Africa is that it’s not always easy to return items. 

If you buy something online and it is not what you wanted, it can be a hassle to return it. 

For these reasons, it’s important to be aware of the disadvantages of shopping online before making any purchases. 

The top 5 eCommerce sites in South Africa

According to eCommerceDB, these are the top 5 online stores in South Africa:

#1. Takealot

Takealot is an online retailer that offers a wide range of products, from electronics and books to fashion and home goods. 

Launched in 2011, this website in South Africa has since become one of the most popular online stores in South Africa.

According to eCommerceDB, is ranked #1 in the Toys, Hobby & DIY market in South Africa, with > US$150m in 2021. 

This means that accounts for 10% – 15% of eCommerce net sales in this category. 

Other top stores under this category include, and

#2. Superbalist

Superbalist is an online store specializing in fashion and lifestyle products. 

The company was founded in 2010 and has since become one of the leading eCommerce sites in South Africa. 

Superbalist supports a wide range of payment methods, including credit cards, debit cards, and EFT.

In the Fashion market in South Africa, is ranked #1 with > US$100m in 2021. 

This places at 5% – 10% of eCommerce net sales in this category. 

Other top stores are, and

#3. is an online store owned by the Mr. Price Group, a leading retailer in South Africa. 

With global net sales (2021) of US$32.7m and a global rank of #3,769, the store offers a wide range of products, from clothing and accessories to home goods and furniture. 

In the Fashion market in South Africa, is ranked #4 with > US$20m in 2021. 

This means that accounts for 0% – 5% of eCommerce net sales in this category.

#4. is an online store that specializes in fashion products. 

According to their website, the first Woolworths store opened its doors to the public in Cape Town in October 1931. 

And it was founder Max Sonnenberg who captured the public’s imagination with dynamic store policies that set Woolworths apart from its competitors.

Besides fashion, other categories you will find inside this eCommerce website in South Africa include the “Food & Personal Care” as well as “Furniture & Appliances”.

Talking of fashion, is ranked #3 with > US$40m in 2021. 

This places its market share at around  0% – 5% of eCommerce net sales in this category. 


Homechoice is an online retailer that specializes in homeware and appliances. 

You can also expect to find products on offer that cover different categories, such as “Furniture & Appliances”, “Electronics & Media” as well as “Toys, Hobby & DIY”.

The online store was launched in 1997 and is ranked #3 with > US$20m in the Furniture & Appliances market in South Africa.

How to shop online safely in South Africa

Yes, shopping online has made it so easy to get what you want in an instant. At the same time, it has made it easy to lose your hard-earned cash.

Whenever you are shopping online in South Africa, pay attention to the following:

a). Don’t store your credit card information 

When shopping online here in South Africa, it is important to be aware of the risks associated with entering your credit card information into an online form. 

There are a few simple steps you can take to protect yourself from fraud and identity theft.

One of the most important things you can do is to not store your credit card information on any website. 

If a website is breached, your credit card information could be compromised. 

Instead, enter your credit card information each time you make a purchase. This may be slightly more inconvenient, but it will help to keep your information safe.

b). Don’t click on links in emails from unknown senders

Another safety concern to keep in mind is clicking on links in emails from unknown senders. These links could lead to phishing sites that are designed to steal your personal information.

If you receive an email from an unknown sender, don’t click on any links. If the email looks legitimate, you can go to the company’s website yourself to see if there is any information about the campaign. If you’re still not sure, you can contact customer service for clarification.

It’s better to be safe than sorry when it comes to online shopping. 

c). Look for HTTPS in the URL

When shopping online, be sure to look for HTTPS in the URL. This means that the site is secure and your information will be encrypted. 

You can also look for a padlock icon in the URL bar, which indicates that the site is secure. 

If you see either of these things, you can shop with confidence knowing that your information is safe.  

d). Use a credit card rather than a debit card

Another way to protect yourself is to use a credit card instead of a debit card for online purchases. 

You see, credit cards offer better protection against fraud than debit cards. 

If you do use a debit card, be sure to monitor your account closely for any unauthorized activity. If you find unauthorized charges on your account, report them to your financial institution.

e). Use a reputable eCommerce site

There are many benefits to shopping on a reputable eCommerce site in South Africa, including security, selection, and price.

A reputable online store will have robust security measures in place to protect your personal and financial information. 

In addition, it will offer a wide selection of products at competitive prices.

This is the only best way to ensure that you have a safe and enjoyable online shopping experience.

f). Don’t use public wifi 

If you are using public wifi, be aware that anyone else on that network can see what you’re doing. That means they can see what websites you’re visiting and, if you’re not careful, what login information you’re entering.

To protect yourself, don’t do any online shopping or banking while you’re using public wifi. 

Again, if you need to access sensitive information, make sure the website is encrypted (look for https:// in the address bar) and that you’re not sharing the connection with anyone else. 

In recent years, online shopping in South Africa has become increasingly popular. It is convenient and easy to find what you are looking for with just a few clicks of the mouse. 

However, it is important to be aware of the risks involved in online shopping and take steps to ensure your safety. 

How to get started with eCommerce in South Africa

As you’ve seen, the top online stores in South Africa are making a killing. Their revenues are substantial.

Do you want in?

If you are looking to start selling online in South Africa, there are a few things you need to know. 

eCommerce is a growing industry in South Africa, and it is not as complicated as you might think to get started. Here are a few tips to get you started:

a). Define your target market 

It is vital to understand who your target market is before you get started with eCommerce in South Africa. 

In fact, this will help you determine what products or services to sell, how to reach your target market, and what price point to set.

In a nutshell, your target market is the group of people who are most likely to buy from you. 

To identify your target market, consider factors such as age, location, gender, interests, and income. 

Once you have a good understanding of who your target market is, you can start thinking about what products will best suit them.

b). Find the right products 

Now that you know more about your target market, the next step is to find the right products. 

This can be a daunting task, but there are a few things you can keep in mind to make it easier. 

First, think about what your target market needs and wants. 

  • What are their pain points? 
  • What would make their life easier? 
  • Do you want to sell physical goods, digital goods, or a combination of both?

Once you have an idea of what they need, you can start sourcing products that meet those needs.

There are a few different ways to source products for your online store in South Africa. 

You can manufacture products yourself, or you can partner with a supplier who manufactures products for you. 

You can also dropship products, which means that you source the products from a supplier and they ship the orders directly to your customers on your behalf. Dropshipping is a great option for starting an online store because it doesn’t require any upfront inventory investment. 

c). Choose the right platform

Next, you will need to choose the right platform for your business. There are many options available, so it is important to do your research and find one that fits your needs. 

So, when it comes to choosing the right eCommerce platform for your business, there are a few things you need to take into consideration. 

First of all, what kind of products or services are you selling? If you are selling physical goods, then you’ll need a platform that can handle inventory and shipping. If you’re selling digital goods or services, then you’ll need a platform that can handle payments and downloads. 

You also need to consider what kind of budget you have for your eCommerce platform. There are a variety of platforms out there, ranging from free to enterprise level, so it is important to find one that fits both your needs and your budget.

Once you’ve considered all of these factors, it’s time to start looking at different platforms. A good place to start is by looking at reviews from other businesses in your industry. 

d). Consider logistics

You know, things like shipping and delivery, returns and refunds, payment methods, and customer service.

Shipping and delivery can be a challenge in South Africa, especially if you’re selling products that are heavy or bulky. 

You need to find a reliable shipping company that can deliver your orders on time. Returns and refunds are also important to consider. Make sure you have a clear return policy in place so that customers know what to expect.

e). Set up payment methods

Payment methods are another important consideration. 

In South Africa, credit cards are the most popular method of payment for online purchases. 

However, there are also a number of other options available, such as PayPal, EFT (Electronic Funds Transfer), and direct deposit. Choose the payment method that best suits your business. 

f). Promote your store

At the same time, if you’re thinking about starting an eCommerce business in South Africa, one of the most important things you can do is promote your store. 

There are a number of ways to do this, and the best approach will vary depending on your products, target market, and budget.

One of the easiest and most effective ways to promote your store is through social media. 

If you can have a strong presence on platforms like Facebook, Twitter, and Instagram, you can reach a large audience with relatively little effort. Make sure to post engaging content that will appeal to your target customers, and use relevant hashtags to reach even more people.

Another great way to promote your store is through online ads. Google AdWords and Facebook Ads are both excellent options for eCommerce businesses. 

You can easily target potential customers based on their location, age, interests, and more. 

Final thoughts

In South Africa, online shopping is becoming increasingly popular. There are many reasons for this, including the fact that it is convenient and often cheaper than shopping in brick-and-mortar stores. 

With so many options available, it can be difficult to know where to start. To help you out, we’ve compiled a list of the top eCommerce websites in South Africa.

Additionally, we’ve shown you the best way to get in on the action and make money selling online in South Africa.

eCommerce FAQs in South Africa

Is e-commerce profitable in South Africa?

Yes, e-commerce is profitable in South Africa. There are many opportunities for businesses to succeed online, especially in the areas of digital marketing and online sales. The key to success is to identify the right market and to offer products or services that are in demand. With a little effort, any business can find success in South Africa’s e-commerce market.

What sells the most in South Africa?

There is no definitive answer to this question as it depends on a number of factors, including the time of year and the specific location within South Africa. However, some popular items that are often in high demand include clothing, electronics, and food items.

Which eCommerce platform is best in South Africa?

There is no one-size-fits-all answer to this question, as the best eCommerce platform for a business in South Africa will depend on a number of factors, including the type of products or services being sold, the size of the business, and its budget. However, some popular eCommerce platforms used in South Africa include Shopify, Magento, and WooCommerce.


× WhatsApp us